Front of Book – The New York Times Magazine

This front of book is shorter than those of other magazines since it accompanies a newspaper.

It opens with a full spread ad for condos in New York. After that is a one-page spread featuring the table of contents next to another full page ad. The stories are about inequality, the abolition of cash, female motorcyclists, quack doctors, and international drugs. The TOC is broken up by captionless photos­— feature photos for the articles to come. They each have a number in their top left corners, indicating what pages will give them more context. At the bottom of the TOC in small typeface and italics is the “Behind the Cover.” The cover features a Neanderthal wearing an “I’m With Stupid” shirt holding hands with a contemporary man in sneakers, jeans, and white t-shirt. The artist who designed it felt Neanderthals were unfairly judged and this was their chance to get the last word. After an ad, on the next page is the final section of the TOC, it takes up 1/3 of the page. Beneath it is another ad.

The next left page features the contributors whose work appears in this edition: their names, title of their work, and short summary. Below are the results of a poll showing how many times The New York Times readers have seen the first Star Wars film. On the right side of this page, in a panel extending down its length is the masthead. The right side of this spread is an ad.

The next page is a compilation of readers’ opinions of the last issue. After, is a right page ad and then a full spread ad. Next comes the the cover story.

The cover story’s description reads: “whenever America’s institutions lack diversity, there’s always one easy answer — just find a ‘token.’ The practice doesn’t look any better when that token could be you.” Given the current political and social climate, this story is most relevant. The first line includes Donald Trump’s name.

The magazine starts big and finishes with an analysis of Neanderthals and reality TV king, Andy Cohen’s take on reality TV. This magazine’s lineup differs from most in that it does not need to cater to a magazine-consuming audience, rather it caters to a newspaper-reading one. It starts heavy with the cover story and then and slims down. There is no need to lure in a reader since the newspaper it comes with already did that.


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